• Do not use sloppy design or layout, or a do-it-myself approach unless you know what you are doing.
• Do not write a casual blog or web content. If some recruiter chances upon your website, he or she is going to inspect and scrutinize for errors as hard as they would when scrutinizing your actual job resume.
• Do not use SEO optimized content unless you are hiring a real artist who can write SEO copy without hurting the flow of words. The quality of content in your website matters more than the SEO optimization of your web content. You are not creating a commercial website designed to drive casual traffic. Your web portfolio is a demonstration of your writing skills and thoughts, and that is what you should focus upon. Anything that reduces the effectiveness of the content with respect to its given purpose should be seen as quality reduction.

• Do use established blogging software like Wordpress or Blogger
• Do use video testimonials wherever possible
• Do demonstrate your grasp of subjects and your expertise through opinionated blogs
• Do provide contact details and means of access
• Do write on topics of current relevance
• Do update and add articles or blogs as frequently as possible

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